22 April 2012

Job Opening: Communications Coordinator for In The Life Media (LGBT Production) - NY

Post date: 22 April 2012
We invite you to join our dynamic staff committed to producing change through innovative media that exposes social injustice by chronicling lesbian, gay, bisexual and transgender life and providing our audience with effective ways to advance equality within and beyond our communities.

In The Life Media is an equal opportunity employer and does not discriminate on the basis of sex, age, sexual orientation, gender identity, race, color, height, weight, creed or religious persuasion, nation or ethnic origin, marital status, disability, political belief or any other status protected by applicable law.
Communications Coordinator - Job Description

Title: Communications Coordinator
Department: Marketing and Communications
Reports to: Marketing and Communications Manager
FLSA Status: Non Exempt/Full-time
Prepared by: Eleanor Moonier
Date: March 2012


In The Life Media (ITLM) produces change through innovative media that exposes social injustice by chronicling lesbian, gay, bisexual and transgender (LGBT) life and providing our audience with effective ways to advance equality within and beyond our communities. ITLM was founded in 1992 on the simple premise of using media to advance social and political justice for LGBT people. Since then, ITLM has been the media leader for the LGBT movement, and over the last decade, ITLM has advanced beyond a television-only platform to air across media platforms with greater flexibility and explicitly link media to activism on the Internet. ITLM promotes education on critical LGBT issues by producing investigative content, distributing it to the broadest possible audiences (utilizing broadcast, online and mobile tools), partnering with advocacy groups and providing tools for viewers to learn more and take action.


The Communications Coordinator assists the Marketing and Communications Manager to achieve departmental goals, working within a busy environment with often multiple and shifting priorities. Responsibilities include but are not limited to coordinating all communications and marketing functions of the organization.


  • Monitor all public materials for adherence to brand attributes (e.g. logo, approved fonts and color palette)
  • Draft episode descriptions and design promotional materials for use across multi-media platforms
  • Produce and upload content onto website using CMS
  • Prepare and distribute multi-media email communications using CMS and basic html coding
  • Coordinate marketing campaigns of web exclusive content by strategically targeting markets, managing advertising campaigns and coordinating roll-out with the Production Department
  • Insure that organization messaging is consistent in all media
  • Support Marketing and Communications Manager in coordinating art design of monthly DVD cover
  • Coordinates production of ads and all other promotional activities as assigned
  • Maintain photo archives
  • Maintain detailed records of analytics, ratings and outcomes
  • Other duties as assigned

Social Media and Digital Initiatives
  • Work with Marketing and Communications Manager to implement digital initiatives and social media strategies, nurturing dynamic online communities
  • Coordinate timely creation of communications across social media platforms

Media & Public Relations
  • Draft press releases and coordinate art design of promotional imagery
  • Support Marketing and Communications Manager’s communications with national media entities (e.g. editors, bloggers, freelancers)
  • Coordinate communications and maintain relationships with regional media outlets (e.g. print, radio, blogs)
  • Research local, national and international LGBT news for aggregation on ITLM social networks
  • Work with Production and Development Departments to produce annual report and other related materials as assigned
  • Coordinate all promotional activities and communications between organization and outside vendors

Public Education
  • Coordinate outreach programs and initiatives as assigned
  • Coordinate communications between Marketing and Communications Manager and partnering organizations
  • Network and nurture cross-promotional relationships with partner organizations

Station Relations
  • Coordinate public television station-relations activities
  • Maintain (update) station contact lists
  • Work with the Marketing and Communications Manager to insure viewers have easy access to timely and accurate airdate information

  • 2-3 cumulative years of experience in communications, marketing or promotion, and/or outreach
  • Exceptional written and verbal skills
  • Experience with social-marketing and public relations
  • Ability to work quickly, accurately and independently
  • Outstanding problem solving skills
  • Manages information and relationships with discretion and confidentiality
  • Excellent time/project management skills
  • Knowledge of LGBT communities and issues is a plus
  • Familiarity with Content Management Systems, HTML, Search Engine Optimization, Adobe Photoshop, Illustrator and InDesign, and Microsoft Office


Salary range is $30,000 to $35,000. Paid vacation and personal time, 100% employer paid health, life, and long-term disability insurance. Supplemental insurance plans available.


For inquiries: Jobs@itlmedia.org

For submissions: e-mail your resume, cover letter, and writing samples to Jobs@itlmedia.org (include Communications in the subject line of your e-mail)

Website: http://www.itlmedia.org
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